PARADOR LAUNCHES GROUNDBREAKING MOBILE APP TECHNOLOGY FOR ITS FIRST ECONOMIC HOTEL IN INDONESIA

November 01 2016

The first Starlet Hotel managed by Parador Hotels & Resorts (Parador) will be opened in December 2016 in Serpong Tangerang with the motto “Affordable Comfort”, whilst expressing the importance of innovation and efficiency. Starlet was born in response to the needs of young travelers that are friendly with the SOHO Office Park Kav. 9 – 3 rd Floor. Jl. Boulevard Raya Gading Serpong, Tangerang 15810 T. (+62) 21 – 2917 1111 | F. (+62) 21 – 2917 1122 999 | E. info@parador-hotels.com technologies of the digital age.
One of Starlet Hotel’s innovative ways is to build an online application (mobile app) that allows guests to make a booking online, whilst also offering the guests the chance to choose their exact room too, with this system, guests can use their smartphones as their room key, in a safe and secure way. The app is now available on Google Playstore and users can immediately make a booking at an affordable opening rate of only IDR 199,000 net per room per night. With 109 keys, the Starlet Hotel Serpong Tangerang is completed with fast internet connection, individual AC, LED TV with international & local channels, amenities, towel, shower, safe deposit box and King Koil bed. The Starlet Hotels concept has been created to address the needs of the rapidly growing Indonesian middle class. Guests coming from this market segment often require accommodation offered in a manner that is fast, easy and convenient.
The existence of Starlet Hotel Serpong in Tangerang will be followed by the launching of new Starlet Hotels in BSD and at the Tangerang Airport. This means Parador is accommodating the hotel needs of the growing market, from 1-star to 4-stars. This shows our commitment to a good business strategy. With the right target market and the right management, we are confident that Starlet Hotel will be able to compete sustainably in the hospitality industry.
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